the law:
The masters is only for old stuffy white dudes.
As Creative Directors on the Masters, our goal was to expand viewership to new, golf-adjacent fans and elevate the tournament from a sporting event into a cultural one. Our strategy was simple, highlight the traditions of the Masters that had the most cultural relevance and then give those traditions a fresh coat of paint.
Pimento cheese poppers anyone?
Road to the Masters Invitational.
An E-Sports tournament? At Augusta?!
We partnered with EA to host the first ever “Road to the Masters Invitational.” We designed the space, signage and even a new jacket for the winner.
Rae’s
Creek
Reserve.
What is a Masters party without the unofficial, official cocktail of the Masters, the Azalea? To drum up excitement for watch parties, we created a limited release vodka distilled from the most legendary water in golf, Rae’s Creek. After all, fans don’t just watch the Masters, they drink it.
earlier
Work.
the law:
In the real world, goliath kills david.
OKRPWho?
A small talented team at a unknown midwest agency won the most storied account in advertising with one simple thought: The King Doesn’t Wear the Crown, Our Customers Do. That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand that was struggling to resonate with today’s overlooked audience. This idea unlocked a relevant, self-aware brand spirit which reinvented Burger King’s advertising, reinvigorated employees, and re-established their place within the QSR universe. My partner and I served as the anchor CD team on the pitch, helping win the account.
Effie Brand Rennisance
$710M
Sales increase yoy1B
Impressions727k
unique social interactions
that Sounds nice. But do you really mean it?
We truly made the customer king by inviting them to f*ck with our iconic sandwich, the Whopper, in our first brand act under “You Rule.”
The law:
Good, fast,
Good, fast,
cheap.
Pick two.
Vizio was launching their UltraHD line of TVs.
Blake Griffin’s contract with Vizio expired in 60 days.
We had $0 in media budget & $150k in production budget.
Cue the house lights.
CW: Andy Sciamanna
4.4 mm
organic Impressions#3
trending topic on twitter$150K
Well spentBlake Crushed live @ the Laugh Factory.
the law:1.5 kids.
1.5 kids.
2200 sq. ft home.
1 mid-sized sedan.
In life you can settle for average or you can choose something extraordinary, like putting Christopher Walken inside a walk-in closet.
CW: Andy Sciamanna
the law:
dads & grilling are uncool.
All dads have a pair of grilling shoes - they are kept at the door closest to the grill. They are normally a mashed down, over exhausted pair of sneakers. As the unoffical home of grilling, Ace thought it was time dads and grilling shoes got thier glory.
